Embedded Metaphors of the Digital: In Conversation with Mick Jongeling

The Cloud Decoded, Mick Jongeling, 2016
Image showing the development of the interent, taken from Mick’s presentation during ‘Under the Surface’
Screenshot from Mick’s talk during ‘Under the Surface’. Image shows all the undersea cables which make up the internet.
Screenshot from Mick’s presentation during ‘Under the Surface’; a public event which took place as part of Weaving With Worlds.
The Cloud Decoded is an interactive installation that visualizes the Cloud. The installation reacts to the three hashtags used during the WDKA finals #CreatingPioneers #WDKA and #Finals2016. Every online post gets processed by the computers, those represent the data centers that house, compress and upload the content.This process is polluting, emitting around 300 million metric tonnes of Carbon-Dioxide a year. That is the equivalent of 4000 households in the Netherlands.The physical Cloud is contrasted by the Metaphorical Cloud, a floating, light image above our heads. Every time the computers have processed 300 images, it emits smoke into the metaphorical Cloud, making it polluting and dangerous. (The Cloud Decoded, Mick Jongeling, 2016)



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